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Saturday, December 29, 2007

10 Tips for Becoming a Great Corporate Blogger

Successful blogging is not just about being the best writer on the web or even the most prolific. Being a successful blogger is about creating a connection with an audience by providing relevant content, nurturing that relationship with comments and links and keeping the dialogue flowing. Here are ten tips to get you started.

1. Understand the fundamentals of Blogger Relations

While anyone can set up a blog in a day and start publishing articles, it takes far more work to be a great blogger and see the real benefits of blogging. First, you need to have a blogging strategy that is in line with your PR strategy and business goals. Next, you have to provide relevant content. Most importantly, you must conduct what is called Blogger Relations. Blogger Relations is what blogging is all about—starting and maintaining a conversation. Unlike Public Relations or media relations where you are trying to pitch your story, with Blogger Relations you initiate and participate in ongoing discussions with other bloggers and your target audience. As the conversation progresses, you get to know the other players in your industry; you gain credibility by listening as well as commenting; and you gain new readers as other bloggers provide links back to your blog to give you credit for your ideas. The more you conduct Blogger Relations, the more successful your blogging will be.

2. Create value

Creating something of value for your audience should be the first aim of your blog; otherwise your readers will have no reason to return. This is where a public relations strategy can help you develop content that keeps your customers coming back for more.

3. Grow and sustain your audience by providing real analysis

Monitor the news and blogs for articles that would be of interest to your audience. When writing about the news as a blogger, it is not just a matter of describing the news—though that is important. It is more imperative that you provide new, informative and entertaining analysis in order to sustain and grow your audience. That is why opinion and your personal perspective interlaced with your past experiences will help to add to your credibility and foster loyal readership.

4. Report on community opinion

If you think the news is important but don’t have an opinion or perspective, one way to provide opinion is to provide a synopsis of ideas from the community at large. In addition to acting as a valuable resource for your audience, you create the opportunity to send a trackback link to one or more blogs, connecting with more bloggers AND more readers.

5. Respond with comments to build relationships and traffic

Responding to another blogger’s comment can be just as important as the article post itself. Blogging is about dialogue and the opportunity to interact with your audience. Many posts will not receive any comments, but when they do, you have to be ready to respond. Blogging is a little like having an amphitheatre of people viewing a conversation between two people. While you must focus on the conversation with your commenter, you must also be aware of the rest of the audience. In other words, you should respond to the challenge the commenter presents while at the same time providing greater context, so the entire readership can follow and benefit from your conversation.

6. Track your conversations

In order to keep conversations flowing, you have to stay aware of each discussion in progress. Unfortunately, we are still in the early days of blogging, and many blogs do not include notification technology to let you know where there has been a new post. And even if a blogger receives notification that you have commented on his/her blog, does not mean that you will receive notification when that blogger replies to your comment. If comment email subscription is available, it is wise to subscribe. You may also choose to use tools such as or Cocomment for tracking comments online and subsequent follow up. But, ultimately, you may have to monitor for comments manually to make sure you keep the conversations alive.

7. Don’t be afraid of criticism

Dialogue is also about criticism; so don’t be afraid when others criticize your ideas or actions you have taken on a blog. See it as opportunity to keep the conversation flowing. In the blogosphere, you are more respected when you demonstrate the ability to respond. In addition, a “foil” critiquing your work can often draw more attention to the discussion and increase readership. Furthermore, criticism can be constructive. Feedback related to product flaws and improvements can actually help your product development process.

8. Conduct interviews to generate content and ideas

Interviews are a great way to generate interest and content for the blog. Picking other bloggers to interview is particularly helpful in generating links and traffic. Many bloggers will enjoy the added attention and more than likely link back to your interview post.

9. Promote your blog

When an author writes a book, the writing process is often very much solitary. Once the book is published, however, a writer must reach out to others and promote that book through public readings and strategic marketing. Building a successful blog requires a similar approach. Once your articles are written, you have to promote them by chatting with colleagues in the industry and starting a dialogue. Connect with loyal and thoughtful readers as well as industry authorities. When bloggers take note of your article, it tends to have a viral effect, increasing eyeballs exponentially.

10. Monitor the web for brand names and references

Using RSS feed search engines such as and, monitor for mention of your company and corporate blog posts as well as important developments in your industry.

Source: Internet

Wednesday, December 26, 2007

Place your order before you smoke

The wind chills and blows against the surface of my skin, layers of clothing protecting my tired body. Cigarette in my hand, breathing in the toxic flavor of a camel, granting my lungs the smoke and nicotine it demands. I look around my surroundings and survey the other victims of addiction. Yeah, all of us are the same. We have one reason to come up to this far, to smoke a cigarette.

I am talking about Probashi Café, Bashundhara Shopping Mall, Dhaka. What a piece of business they have started! God bless them all. You know, it’s really impossible to smoke in the mall. Being an air-conditioned box, it has proscribed all of us, I meant smokers. Whenever you go shopping in there, you can’t even bring out the B&H pack from your pocket. So our only hope stands on top of our head at the 8th level of the mall, the café.

It’s a nice business indeed; very simple in nature. You know a lot of smoking punks come in, and search for an appropriate place to meet their thirst. So you lease a roof-top-terrace beside your café, and put a leaflet at the entrance that keeps saying, Place your order before you smoke.

Interestingly you’ll always find so-so quality food looking forward to making your wallet frail up there. However, you’re left with no other choice. You have to make some orders before you get the VISA to that balcony.

So every time I walk in there, I put an order for a juice or coffee. I have found these to be cheaper.

Monday, December 24, 2007

Outsourcing sacrifice, sacrificing outsourcing

Sometimes it gets really difficult to link a topic to the given mandates of a publishing platform such as this blog. Nevertheless, we are always allowed to stretch our imaginations and establish some sort of a link to abide by the rules set by the blog. So the far-stretched link of this post with a business concept is this, is there any provision of springing up of ‘temporary’ companies in Bangladesh providing ‘pre-during-post’ korbani services especially in urban areas?

With due respect to religious sentiments and rituals and due caution while avoiding hurting any religious values, the question being asked is, is it possible to outsource the holy-slaughtering act away from in front of my house, the ‘chipa goli’ where I live or from the main streets of Dhaka city where we usually ply through….all away to designated slaughter houses? I don’t know how it is in the ‘true Muslim’ countries in the Middle East or how they do it in the US or even in ‘confused’ Muslim nations like Malaysia or Indonesia, but do they slaughter their holy sacrifices right in front of their houses, on the main streets of Riyadh or Kuala Lumpur? I really don’t know, due to my limited knowledge and exposure. But I wonder if it is possible to buy your favorite goru-khashi from the market and put it in designated ‘slaughter houses’ for your neighborhood, for a fee, paid to the probably private run makeshift owner of the premises. If you and your small children are interested to see the rituals with your own eyes, may be you can go to slaughter house yourself to see the act. Seeing how smoothly the knife is rubbed against the neck and how the blood spills over the pitch surely makes young kids mentally strong and practical. But why this is done? Who bothers to tell them that. However the service provider will eventually provide you with the meat bags, the cow-hide and you will sign a document/invoice denoting the end of service receipt. How about that?

I kill mosquitos with my Chinese-made electric racket, I derive sadistic pleasures while seeing the dirty mosquitos explode into thin air when in contact with the wires. However, laying to rest an animal as big as a cow or goat requires guts and spiritual motivation, which I lack miserably. Nevertheless, it sometimes gets a bit uncomfortable to see raw blood, cowdung and intestines left and right everywhere in an ‘anyways’ dirty city like Dhaka, which gets worse to see blood-laden-knife-wielding-blood-spotted-panjabi-pora hujurs running here and there to accelerate our sacrifices. I have also witnessed many foreigners taking videos of animal slaughter from the safety of their verandahs, they find the act very ‘interesting and intriguing’. But I am sure when they email those videos to their friends abroad they deplore how ‘barbaric and dirty and ruthless and merciless’ we are when it comes to religious ceremonies such as this. Which is not true right?

Sunday, December 23, 2007

The Vodafone subscriber you are trying to reach does not wish to receive your call

Do you often see yourself taking calls you don't want to? Well, you can now block all unwanted callers with Vodafone Call Filter, says Vodafone.

It’s undoubtedly a great thing. You’ll hardly find a person not receiving such unwanted calls from ghosts. These unwanted calls can be classified as two categories, namely, missed calls & anonymous calls. The former one makes you sick of getting missed calls from people who don’t want you to be in peace, and the later one makes you the target of some stupid mobile-assassins.

Vodafone, in India, has recently started to provide their customers with Call Filter service that allows them to add numbers to a Blacklist. Whoever phones, assuming s/he be in the blacklist, will hear a prerecorded message, The Vodafone subscriber you are trying to reach does not wish to receive your call. Vodafone is charging only 99Rs/month for the service.
I wish our telecos start the same here in Bangladesh too.

Wednesday, December 19, 2007

শিক্ষার্থীদেরকে Part Time Job এর সুযোগ |

বিজয় আহমেদ Economics এ Post Graduate Complete করেছেন আজ চার বছর। চাকুরীর জন্য একের পর এক সিভি ড্রপ করেই যাচ্ছেন, কিন্তু চাকুরী নামের সোনার হরিনটি তার আজও অধরাই রয়ে গেল। আর এর একমাত্র কারণ তার কোন আভিজ্ঞতা নেই।আমাদের দেশে অভিজ্ঞতা ছাড়া কোন চাকরী হয়না। আমাদের দেশে প্রায় প্রতিটি Corporate কোম্পানীই তাদের নিয়োগ বিজ্ঞাপণে স্ব স্ব পদে অভিজ্ঞতা সম্পন্ন লোক নিয়োগ করে, যার কারনে বিজয় আহমেদের মত দেশের অসংখ্য মেধাবী শিক্ষিত ছেলে-মেয়ে বেকার জীবন-যাপন করছে। আর যার ফলে অনেক সময় দেখা যায় এসব ছেলে-মেয়ে গুলো তাদের জীবনের পাশাপাশি ধবংস করছে দেশের উজ্জল ভবিষ্যত।
অবশ্য চাকুরী পেতে বর্তমানে যে শুধু অভিজ্ঞতাই প্রয়োজন তাও নয়, অনেক সময় মামা-চাচার মাধ্যমেও চাকুরী হয়ে যায় তবে সেটা খুবই গৌণ,অভিজ্ঞতাই বেশী প্রয়োজন হয় আর কোম্পনীগুলোও অভিজ্ঞ লোক নিবেই বা না কেন, আজকের বিশ্বায়নের যুগে প্রতিটি ব্যবসায়িক প্রতিষ্ঠানকেই খুবই প্রতিযোগীতার মধ্যে তাদের ব্যবসায়িক কর্মকান্ড চালাতে হয়, আর যার কারনে ক্ষতির হাত থেকে বাঁচতে প্রতিষ্ঠানের কর্মীদেরকে হতে হয় সব দিক দিয়ে দক্ষ।
আর এ সমস্যার সমাধানের জন্য আমি একটি ঊপায় খুঁজে পেয়েছি, জানিনা এটি সবার পছন্দ হবে কিনা। শিক্ষার্থীরা তাদের Graduation এর পর যদি কোন প্রতিষ্ঠানে Part Time Job করে, Masters complete না হওয়া পর্যন্ত তবে তারা এই সময়টুকুতে কিছু কাজ-কর্ম শিখে অভিজ্ঞতা অর্জন করতে পারে যা দিয়ে তারা পরবর্তীতে কোন প্রতিষ্ঠানে অনায়েশেই একটি চাকুরী জোগাড় করে নিতে পারবে। এখন প্রশ্ন আসতে পারে ব্যবসায়িক প্রতিষ্ঠানগুলো কেন শিক্ষার্থীদের এমন Part Time এর চাকরী দিবে, এতে তাদের লাভ কী? তাদের লাভ হচ্ছে তারা বিনে পারিশ্রমিকে কিছু কাজ করিয়ে নিল, যাতে তাদের বেশ আর্থিক সাশ্রয় হবে। আর শিক্ষার্থীরাতো তাদের শ্রমবাবদ পাচ্ছেই অভিজ্ঞতার সার্টিফিকেট।
আবার ব্যবসায়িক প্রতিষ্ঠানগুলো চাইলে এসব শিক্ষার্থীদেরকে Permanent ও করে নিতে পারে যদি তাদের প্রয়োজন হয়। অনেকে হয়তো আরো প্রশ্ন তুলতে পারেন যে, এমনতো হচ্ছেই। যেমন- বিবিএ, এমবিএ ইত্যাদি ডিগ্রীর পরেই বিভিন্ন কোম্পানী ইন্টার্ণশীপের ব্যবস্থা করছে। করছে, কিন্তু এ ছাড়াওতো আরো অনেক সাবজেক্টের শিক্ষার্থী রয়েছে। তারাও এরকম ইন্টার্ণশীপ বা পার্ট টাইম জবের সুযোগ পেতে পারে।
আর এ ধরনের সুযোগ যদি কোন Corporate Company দেয় শিক্ষার্থীদেরকে তবে আমার ধারনা এ দেশে একদিন গড়ে উঠবে দক্ষ জনশক্তি। যারা দেশকে নিয়ে যাবে আরো সমৃদ্ধির দিকে। তখন থাকবে না এ দেশে আর কোন হতাশা, জড়া ইত্যাদি। এ দেশ হবে একদিন বিশ্বের অন্যতম এক উন্নত দেশ।

Monday, December 17, 2007

The Power of the "Rumor-Mill"

Its common knowledge that word of mouth is THE undisputed tool for brand building, if not now, it will be sometime in the middle of the unpredictable yet very near future. What is uncommon is using it for real right now. And thats just what has been happening. If you dont believe what you are hearing, maybe you are hearing too much of billo’s rumors! Or may be, you need to check out their facebookgroup at

Well the power of rumor in brand building is evident in this award winning project. The group, consisting of 4 students from NSU has created a rumor phenomenon, while they were preparing for a local competition called “Inter University Promologic 2007″. In the process, they gave birth to a facebook group consisting only of rumors! Currently the group has 482 members who are in it for the rumors and rumors only!

Just ponder for a second. Isnt it quite obvious? Doesnt our ancient tag of “hujugeye” jaty shows us that our brand builders should have thought about it a lot earlier?

Rumors are just a powerful form of word of mouth, just like buzz or recommendations. But digging deep, it has some unruly characteristics that makes it more powerful than the conventional word of mouth wisdom.

1. Rumors are as unpredictable as the path of a maelstrom. Its like an arrow that has been shot. Once you create its path, you can never control it.

2. Rumors spread faster than any other form of word of mouth - simply because the “sin” tag attached to it. Its wrong to spread rumor, that makes it more likely that it will be spreading in record time.

3. Rumors can never be traced back to the origin. That is why its a fantastic tool for brand builders because once they drop a rumour bomb among the mass, they can just sit and enjoy. No one’s gonna point the finger at you with much proof to back it up.

Unintentional rumours has helped brands or created overnight sensations out of them. But the time has come when we pull the reins of this unpredictable horse and use rumours as a calculated means to maximize your brand stickiness.

Shahriar Amin is the creator of the first brand related blog in Bangladesh at where he distributes world class brand teachings customized for the benefits of Bangladeshi businesses and students.

Sunday, December 16, 2007

500 minutes … yeahh

I’ll be getting free 500 minutes of airtime to make calls to any mobile from now. In addition, I’ll also be having free 200 SMSs to any mobile, 20 FnFs, 10 MB of free GPRS service, and 20 free MMSs to any WARID number. Moreover, I’ll get things done in seconds either by WARID SIM Genie or from the net. Wow! Isn’t that really cool?

I had several reasons to switch to WARID from grameenphone (GP). The tariff GP was charging then made me suffer a lot. Specially when I used to make FnF calls. One thing was that GP allowed me to have only one FnF number. So, I was paying a lot while making calls to my other friends and members of my family. Whenever I was in a problem I was really confused whether to make a phone call to GP or not, of course because of the amount of money I was about to lose. GP had problems with its Welcome Tunes either. I did not find it easy to install a tune at once. You’d always have to wait to get set and go. Besides, the tunes would not be heard all the time, i.e. when there was a heavy traffic fighting to get through the BTSs.

The list of reasons for moving to GP from AKTEL was endless. But it undoubtedly started with the quality of service provided by AKTEL then. It was really full of shit. I am talking about the time when AKTEL first introduced their JOY package. I used to cry while making a call after mid-night. It was like something I cannot describe with my words. I used to pray for AKTEL either to get bankrupt or destroyed. I will never forget about the services I was provided with by AKTEL. Those were worse than anything. They had some mismanagement in their administrations too. So, I thought it would be wiser to switch to the best network.

I moved to AKTEL from Citycell for just for pleasures. Citycell did not allow me to buy nice and cool mobile sets as it was CDMA technology based operator. The handsets were really like toys. Its tariff was not attractive to me anymore. More students were buying AKTEL SIMs then. Because AKTEL had a 30 second pulse. So you’d never expense a full 7 taka if you talked only for 29 seconds. In addition, I thought it’d be nice to have a SIM than to have a CDMA-technology thing. I though I’d be able to change my handsets whenever I wished. A reason for not buying GP then was the cost of a GP-SIM. Let me guess, oh yeah, it was almost a double of an AKTEL one then (2004).

Whatever you say, whatever you think; as of now, WARID is the best. You get all those free-bees just spending as low as 575 taka. Though I must admit, these are available in the post-paid packages only. But it doesn’t matter, does it? I used to spend about 1500 taka a month while using GP. Now I need to pay out a sum of 800 taka or a bit more. That’s really cool to me.

For now, I go for WARID.

Friday, December 14, 2007

Always growing, but never improving

Yesterday I went to the 2nd Dhaka International Mobile Phone Fair 2007 with some intentions to check out the best offers that were available from the sellers, telecom service providers and others. I have always known that whenever you go to such a fair, you get things at reasonable rates, and sometimes at low prices. I found a lot of people like me waiting in the queue to buy a ticket and to get in.

I got disappointed at the first sight as I was entering the fair. It was not like a standard one. Just some stalls with a number of sellers. Very mundane, very amateurish. Absence of most of the well-known companies like AKTEL, WARID, grameenphone etc. made it more boring to me. I strongly believe that many people were expecting them as well. I asked someone about their absence, but it ended up with no suitable answers. I saw some underground companies, along with a real state company and a University stall. They were promoting themselves there. All of these made me ran out of that place.

I noticed some alluring offers from a range of sellers while moving along. They were tendering some old sets (like Sony Ericsson T20, Siemens C35, etc.) at a price as low as taka 830 only. I wish you could only see people rushing to those worthwhile offers! But did they know those sets were the ones which were not sold when they (sellers) bought them (sets) to sell? Some of the sets were found to be troubled, and some others were found to be of low quality. In a fair when people are in a hurry, they often do not think about these and make their choices at once.

I also noticed a lot Chinese sets resembling NOKIA. Many people were interested in them as well. First of all they look like NOKIA. Secondly, they produce more sounds than Sony Ericsson, and the last but not the least they have cameras. I asked a potential buyer why he was choosing a fake NOKIA set while the original NOKIA stall was standing just a few meters away. He said that he could not afford the price to buy an original NOKIA of the similar kind. I informed him that his set is not going to last a couple of months. Hearing me he smiled, which meant I was crazy. Then I asked one of the sellers about the warranty of the sets. She said no warranty is provided with the sets.

However, I also found some good sets and offers. NOKIA brought N95 8GB, 5310 and 5610. Computer Source brought HEDY, together with some other cool sets. ASUS and HTC –PDAs were brought by Global Brand Pvt. LTD. Arena showed TECHNO mobile. SAMSUNG was offering gifts with its products. Venn brought a set that allows you to add some numbers to a blacklist which would help you get less missed-calls. Electro-Mart reduced the price of its KONKA mobile sets exclusively for the fair. Maximus and Motorola brought some new models with attractive prices. INTIGRA brought Sprint, Malata and ALCATEL.

Whilst there were some good offerings, there were some worse ones either. On one hand, if you wanted to buy a quality set you could not afford, and on to other, if you wanted to buy a low-class set you could not have any warranty. Which side would you fall for then? I saw a slogan written on the banners of the fair, Always growing, always improving. Yeah, it’s right that our mobile market is growing. But I cannot agree that it’s improving. What do you say?

Friday, December 7, 2007

Top 50 keywords leading to this blog

Here is the list of top 50 keywords out of 854 from around the world leading to the Bangladesh Corporate Blog. Interesting to see what the world is searching for regarding the Bangladeshi corporates and businesses.

Keyword Visits

consumers' expectations from retail industry in bangladesh

bangladesh corporate blog


bangladesh corporate blogs

competitive advantages of citycell in bangladesh

vehicle tracking+grameen phone

radio today bangladesh

bangladesh corporate

bangladesh blogs

bangladesh corporate blogspot

nestle bangladesh

unilever bangladesh

marius armeanca

why did citycell change their logo in bangladesh?

banglalink annual report

banglalink customer service strategy

call center jobs in bangladesh

corporate bangladesh

radio today in bangladesh

stock businesses in bangladesh

warid logo

wimax bangladesh


article about akij group

asiatic mcl

bangladesh cement saturated

bangladesh radio today

banglalink sex

best fried chicken bangladesh

blogs bangladesh economy

bpo bangladesh

cement market in bangladesh

channel differentiation of warid tel in bangladesh


corporate blog bangladesh

corporate blog of bangladesh

corporate blogs bangladesh

corporate hr practice in bd

csr activities in bangladesh

csr of banglalink

csr of hsbc bank in bangladesh

dutch bangla bank csr activities

g4s bangladesh

heidelbergcement bangladesh

heidelbergcement limestone import bangladesh

hsbc, sme banking, june 2007, bangladesh


hua wei bribe bangladesh

job trust bank bangladesh

lanka bangla securities ltd. bangladesh

Monday, December 3, 2007

Corporate, corruption, bribe and my dulabhai

I suspect that my Dulabhai is a ghushkhor. I remember my cousin depressingly wording out a couple of months ago that things have become tougher these days, especially after the arrival of this government. Erstwhile, it was easier to ensure income from ‘different’ sources. Now it has become really difficult. Sending two kids to Scholastica, staying in an apartment in Uttara, planning to buy a car in near future, all this have become really constrained due to the lack of supply of income from ‘other’ sources. Well I still understand that government offices such as PDB (Power Development Board) (where my Dulabhai works) used to be one of the hotbeds of power misuse and corruption. I wonder still, what are the needs of a common man in Bangladesh that would compel him to take/give bribes. This brother-in-law of mine has nearly cracked his forehead along with evident cracks on the floor by saying regular prayers and confessing to God almighty perhaps, of his wrongdoings. He wears an innocent look with a pot-belly and bald head. He must be saying that he is doing all this to be able to provide ‘good education’ for his children (by sending them to an English medium school like Scholastica). He must be arguing with God that he is taking bribe because ‘that’s the way things are here in Bangladesh…join in or be left out’. So if you want to be with the flow, join the tribe of the bribesmen. Government offices have always been like this perhaps, many might argue, but what about the private sector?

Starting from Lockheed Martin’s lobbying in the US government during various wars to corruption in countries like China, ‘speedmoney’ seems to be a term we all live with and tend to take easily. But how severe or how essential is it in the context of Bangladesh? I have heard that many telcos, banks, development agencies happily nurture the culture of ‘speedmoney’ while awarding any jobs to third-parties. Event management companies in Bangladesh will know better how much they have to pay to which officers and managers in those telecom companies and banks to get that big deal of country-wide activation or promotional campaigns, or for that company merchandize manufacturing deals etc. May be this is the way things are, the way they are supposed to be or are they really? Greed knows no need, no limits…as long as there is a chance of getting free money, we are all up for it. But could be there a hierarchy of bribes need? I mean very much like the Maslow’s hierarchy needs, can we classify the need to take bribes in terms of their relevance with real life and its needs. For example, a young executive in a Bangladeshi company might not need to take any bribe during early years of working life, but as he starts a family, becomes more ambitious, and prices of daily necessities shoot through the roof in Bangladesh, may be he will be allured to start unwanted practices at work. However when someone reaches mid-age, when basic needs are met, future of children are ensured (higher studies in US, UK etc.) even then what can drive people in Bangladeshi companies to keep on taking bribes? Does it become a mere habit issue, ‘khaite bhallage tai khai’, types justifications….? Who knows.

Don’t use a very generic name to your product!

"What's in a name? That which we call a rose
By any other name would smell as sweet."

--- William Shakespeare

Ya that is right. But if we think it the other way, then it would be wrong. Mr. X is a luminous person. He is god damn good in his professional life. He got a nice name as well. But if he got a name like “Ata Mia” or so then how would he feel or what would you people say? I am sure that some people would tease him from the back because of such name. His class mates would call him Mr. Fruit. Isn’t it funny? Although it sounds funny but it is the truth. So a good name is very important. It is not only for a person but also for a product.

In our country local companies endorse their company name with their product name e.g. “ABC Candy”, “ABC Pure Oil”, “ABC MILK” and so on. Research shows us that these types of names are not much catchy to the customers/consumers. That is why BIG Guys like Unilever, Procter & Gamble and Nestlé go after such names: Close Up (toothpaste), Tide (laundry detergent) and Nescafé (coffee).

Local companies should learn now from these BIG Guys before it is too late. In addition to that a marketing report by Al Ries (a marketing professional and author) would show us his thought on product naming. Here you go:

Sunday, December 2, 2007

10000 towers mean 10000 trackable locations

The Daily Star reports
Grameenphone has recently commissioned the 10,000th base station in its nationwide network, reaching a new milestone in the country's telecoms sector. The 10,000 base stations are located in about 5,700 sites around the country, said a press release.“ The company has so far invested more than Tk 10,700 crore (US$1.6 billion) to build the network infrastructure since its inception in 1997. It has invested over Tk 3,100 crore ($450 million) during the first three quarters of the current year while Tk 2,100 crore ($310 million) was invested in 2006 alone.Grameenphone is implementing an aggressive roll-out programme by installing new network elements with an emphasis on maintaining quality service. A number of steps are being taken to identify the problems spots in the network in order to constantly improve quality.Grameenphone has built the largest fibre optic cable network in the country with 2300 kilometers of fibre along the highways. It also has leased from Bangladesh Railway another 2000 kilometers of fibre along the railway tracks.
Introducing location based services has been one of the hot topics discussed in this blog. 10000 base tower stations imply 10000 trackable locations around the country. It is surely in the offing for GP to come up with a unique VAS such as the Location Based Services. The question remains that of timing, as to exactly when GP will launch a service such as this. Majority of its customers are still discovering the chills and thrills of downloading ringtones, wallpapers and welcome tunes, there is no need to show your ace card if the play is suitably in your favour as of now, when the need will arise, the trump card will be shown....and Location Based Services will be an interesting trump card in the context of Bangladesh.

Saturday, December 1, 2007

CityCell, take a bow

Last year I bought two CityCell Prepaid connections with just 2,600 Taka. I wanted to avail the lowest FnF rate in the market. Likewise, a couple of buddies of mine did the same. They too wanted to take an advantage of the best FnF tariff by CityCell. Afterwards, more and more mates of mine were doing the same as it reduced the amount of load we had to take while talking to our would-be better-halves. Within a couple of months I watched a number of students were using a CityCell besides their regular cellular. They would say, Ah! It’s just a Personal Mobile.

We were charged an amount of 25 Paisa (0.25 Taka)!! whole day long! No more waiting to get 12:00AM on the clock, starting to change the SIM cards, and then talk, talk and talk! No more overcrowding of too many calls right after the clock said it was 12, the long yearning midnight! We used to talk all day, all night. Who had sometime to study, to think, to do something or to get some good night sleep then? Moreover, the lines would remain always clear, i.e. no hanging around to get the line free or something like that. We talked in the morning, in the afternoon and obviously at night when there was not even a ghost to bother us!

Let me state an example of how CityCell lessened our load. I have a buddy in my department at the University. His name is J. This guy talked about 700 hours (To be more precise, 680 Hours) with his CityCell to a single number (FnF). Now let’s do some calculations. The average FnF rates charged by other companies at that time was Taka 0.80 + 15% VAT which made it Taka 0.92/min a call. So, 680 hours x 60 = 40,800mins. And (40,800mins x Taka 0.92) = Taka 37,536! If he did not use CityCell he would have been mad by now. Now, what was his actual cost then? 40,800mins x Taka 0.28 = Taka 10,510 only! Amazing, hmm?

CityCell also relieved some of our worries at times. Those of us used mobile phone sets valued more than Taka 15,000 used to take with us the CityCell mobile during night travels. In case some offenders took an interest in snatching away our mobiles, we would happily give away our CityCell to them. A lot of parents had worries that their child made phone calls all the evening and shitted on his/her studies day after day. Therefore, sweet child of theirs used Plan B, i.e. handing over his/her regular phone to them, then locking his/her door and starting to talk with CityCell. Oh! God, you are too good, they kept saying.

But on the other end of the scale we had problems too. Some of us were tired of keeping two mobiles simultaneously. Some of us could not afford to maintain both mobiles at a time. The problem was not with CityCell’s services, but with its RIM cards. They do no fit in any GSM sets since they were made to support CDMA technology only. None of us could use a single set for using two services all together. Thus, there was a chaos. As a result, we were waiting for a GSM based company to open door for us. We waited… … …

Then came Warid. Just a few days [From November 19, 2007] back it has opened doors for us. Now we have similar or even less rates to avail. With its heavy initiatives Warid is going to set itself into our very hearts soon, very soon. 5 FnFs to any operator with alluring tariffs and other hot & cool features, what else anybody need? Eventually, we had a chance to get rid of CityCell and other SIM cards, and get set with Warid enjoying its startling tariffs.

Is it time for CityCell to bend for a while. Can it provide its customers with more cool services than other GSM mobile operators? We’ll have to wait and see. A new CEO has been appointed and a whole new team is working tirelessly to make some new advancements. Whether it will win people’s hearts or get trashed is yet to be forecasted. Let the pros bother about that. What concerns me most is that I need Taka 0.25 only to make a phone call to my near and dear ones. I don’t have to bother carrying two mobile phones anymore. I am pretty pleased now.