--social media strategies for Bangladeshi businesses worldwide
--public speaking on Bangladeshi businesses and social media
--paid product/service/website reviews of Bangladeshi companies
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Sunday, August 30, 2009
Thursday, August 27, 2009
Wednesday, August 19, 2009
Tuesday, August 11, 2009
Tuesday, August 4, 2009
Aircel, an Indian mobile operator took advantage of nature's adversity during monsoon rains in Mumbai and showed brand love and generousity to its customers by putting up a real inflated boat on a billboard, tied it with ropes and printed 'In case of emergency, cut rope'. I think this is a great example which proves that companies need to move beyond creating branded bus stops around cities, branding traffic islands, putting up their advertisements in virtually every single eye-space available and rather do something really innovative, keeping in view the local context, or even the natural phenomenon i.e. monsoon, floods, in this case. Similarly acts of distributing blankets during winter to poor people, arranging free eye clinics etc. are all tried and well received from time to time to show the caring side of the brand. But how many times does it actually makes the connection with the consumer and how long does the customer value that connection? As the idiom goes 'A friend in need is a friend indeed', consumers would rely on those brands only who stood next to them during bad times, hour of need and emergency.
Monday, August 3, 2009
The Group's member agencies 'Work within the marketing-communication branch in almost every metropolis across the globe, ComVort has been ranked as the top global independent agency network by ‘Advertising Age’ (USA), with over 172 offices in 143 cities of 73 countries, 4,300 employees, 5,000 clients and services offered in over 47 languages. Revenue in USD 669,000,000.
The very structure of ComVort characterises the philosophy on which it was established - Think Global, Act Local, which provides for a more competitive and productive advantage over traditional integrated service agencies network.
All ComVort members offer a vast depth of knowledge of the social and cultural makeup of local consumer and marketplace. This, coupled with access to global knowledge base and expertise in diverse communication fields would give Roop, as a ComVort member, the edge to deliver exceptional value to their clients like Pan Pacific Sonargaon Hotel, Banglalink, Lafarge-Surma Cement Ltd, SEDF, Kohinoor Chemical, Cute, Labaid, Dekko Group, BKMEA, Samsung, Thai Trade Centre, Philips etc.
As part of the ComVort Group, Roop Bangladesh can also offer local companies with international business, access to a large network of prompt, efficient and highly involved marketing and advertising agencies in all continents.
Given its strategy to strengthen network in developing markets, both Mr Karl Jacobi, Chairman of ComVort Group and Mr Yusuf Hassan, CEO of Roop Communications, stood committed to the success of its local and international business partners in Bangladesh.