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Showing posts with label Ekushey TV. Show all posts
Showing posts with label Ekushey TV. Show all posts

Sunday, October 18, 2009

New TV Channels for Bangladeshi media...what about businesses?



Congratulations! We have 10 more new TV channels vying for some space in our television sets and living rooms. Check out the list here to find out what these new channels are called and who the 'visionaries' are behind setting up these.
Personally I have got over those days when we used to follow McGyver or Ayomoy or any other Humayun Ahmed drama serials in the Bangladesh Tele Vision (BTV), as we as viewers did not have any other choice. Until the day when satellite TV made its entry and till now when we have a plethora of TV channels springing up, imagine how fragmented our attention has become and how shorter our attention span is becoming day by day. How many programs you actually follow in one or more Bangladeshi channels these days which is sticky enough to make you come back and follow it week after week? Ofcourse I am not against allowing newer TV channels to come up, its just that the trend shows the genre of people who are setting these up, what their agenda might be in future and the audience they are going to target soon with their broadcasting prowess.


Its all either ruling party or opposition politicians, controversial businessmen who have cases of corruption and political affiliations against them or religious opinion leaders who have the required money and the contacts to come up with new TV channels. It reflects the general interest of viewership of our audience perhaps, or the intention of those who are in power and who hold the money to influence that viewership. So we get to watch a lot of political talk shows, religious shows and a whole range of drama serials pretty much based on same plots and banalities.


What is still missing from this rising trend of TV channels is undoubtedly any dedicated source of information, edutainment and infotainment based on business topics of Bangladesh. Wonder if its too early to dream of a TV channel promoting Bangladeshi business issues, entrepreneurship, innovation, achievements, skills development shows, company profiles, business debates, corporate culture shows, interviews of business champions, entrepreneurs etc. Is it too early to ask for a special focus on Bangladeshi corporates and brands in the form of a full fledged TV channel? With half of the population full of young and would be business leaders and entrepreneurs, do you think there is no market for such a channel?

Its common knowledge that the media of a country plays a pivotal role in shaping up the national psyche of a nation. First and foremost emphasis on politics, religion and entertainment only are required ofcourse to fill up the whole gamut of services, however, I wonder why Bangladesh corporate would be deemed so negligible so as not to deserve any attention in terms of a specialised media channel? Its imperative that we make use of the media (traditional and new) to raise awareness of our business topics, brands, culture, challenges and opportunities and make it cross the border please.

Tuesday, March 4, 2008

Changing the landscape of Bangladeshi business journalism

I wonder if you have noticed the recent change in the business journalism horizon of Bangladesh. Amidst a plethora of newspapers and magazines (both Bangla and English) and TV programs, a few who are trying to make a mark in business journalism in those domains are respectively the Daily Star, a newly launched monthly business magazine called Bangladesh Brand Forum and Ekushey TV’s ‘Ekushey Business’ program.

The Daily Star has increased its business page from 2 to 4 with renewed focus on various business issues of the country. Although its pretty early to comment, the Star seems to have the capacity and the brand name to nurture star business feature writers. Their recent e-version of the newspaper also appears to be a right step in the right direction, alluring more international internet audience to log on to their website for latest news and views from Bangladesh. What remains to be seen is how analytical the articles will be, other than posting only news or news-like stories, it is very important to provide a critical insight to business issues. Who knows Star might come up with a business blog in near future to stir up more interaction among topics and its readers.

P2P connections take you far and there is no branding better than self-branding. Although I personally always shied away from that, and thus find myself idling away writing in this blog, there are people who branded themselves as ‘gewrews’ in their respective fields and gave the world a larger than life impression about their expertise. Its also a good idea to keep a good relation with your past teachers….who are good teachers and especially business teachers who are adept in applying the business theories to real life and to themselves. Something similar came into realization when Bangladesh Brand Forum launched recently a brand new business magazine by the same name. Their ‘expert’ panel not only flaunts the name of the very best in the industry (like Kotler and Quelch) but also puts into limelight some ‘desi’ versions of Porters and Kotlers and Druckers mainly comprising of a few far-sighted IBA teachers, equally (if not more) far-sighted IBA graduates, and well established (perhaps IBA alumnus) business executives in the leading MNCs of Bangladesh. Their appearance in the business journalism horizon of the country surely spells doomsday for early starters like Executive Times and Economic Review who always lacked glamour and glitz. On the contrary, Bangladesh Brand Forum kicked off in style and glamour when they arranged a series of leadership forums by inviting famous foreign business leaders and arranged high-priced closed-door sessions in five star hotels in the country. That also got very good response from the business wanna-bees and wanna-babes who didn’t let go the opportunity to brush some shoulder with the movers and shakers of business literature and practices. All this, did give a good start and a certain element of class to the newly born business magazine. Let us wish the venture a success and a lot of fan following in the business community of Bangladesh.

Last but not the least is the advent of the business program in Ekushey Television called Ekushey Business. They have started providing live coverage of the stock prices directly from the exchanges. They are also arranging talkshows on contemporary business issues with different business personalities of the country. Its high time that ETV comes up with its own website so it can start streaming its programs over the internet for an interested non-resident Bangladeshi audience.

Thursday, May 17, 2007

Bangladeshi TV Channels in West Bengal

In my personal opinion, the quality of the Bangladeshi private TV channels are far better than the ones broadcasted by our Bengali-speaking friends across the border. I have heard that there is demand in West Bengal for music and literature practiced in 'opar bangla'. Inspite of all this, it is anticipated that Indian satellite operators are united on the issue of restricting access to Bangladeshi TV channels. For reasons known to more or less every Bangladeshi, they do not want to encourage viewing of 'our' channels like Ekushey TV, Channel i, RTV, Channel 1, Bangla Vision etc. I want to know what our media policy-makers are doing on this front. Resistance is out there, so is apprehension and competition. But we need to think beyond our borders to broadcast 'our' culture, 'our' style of living life. This penetration into the fortress of the Indian West Bengali viewers' minds would go a long way in cleaning up some of their misconceptions about Bangladesh, which is largely fed very diligently and regularly by Indian media in general. Common misconceptions include, we read and write in Urdu, we marry four times, we keep beards, all women wear burqa and the numbers are increasing, we love Pakistan and hate India etc. etc. So a call to our TV channels, you are doing good, you have good quality, just act local and be global. Time to payback the cultural invasions.