Yes, definitely not the 'local bank' in Bangladeshi context. I found a Stanchart ATM in Bogra and boy, was I glad. I guess HSBC is targeting the corporates and elites of Gulshan, Banani, Baridhara, Dhanmondi as retail customers. Even then, the ATMs are not enough. Their ad campaigns do not reflect any local context or Bangladeshi values or lifestyles.
But the big question here is 'who their target market is?' Maybe they're not targeting the mass and the retail customers. Their strategy probably is to remain the 'exclusive bank for corporates and MNCs'.
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I am not sure about this. In fact HSBC has been most opportunistic in its 'cultural' ad campaigns in Dhaka. I blogged about one such instance here
ReplyDeletehttp://shafiur.i-edit.net/?p=88
http://www.hsbc-sux.com
ReplyDeleteThe are definately not the world local bank