

This is the first, fast and furious Bangladeshi business blog where we talk about Bangladeshi brands and businesses from a consumer experience perspective. We appreciate their good actions, criticize their false promises, expose their internal malpractices, evaluate their accomplishments, business strategies and propose ideas for better branding, better business and protection of our (consumer) rights in the process.
Tuesday, October 28, 2008
Creative advertising in full swing

Shehzaad Shams
Most of these advertisements are brain work of illiterate yet innovative people I guess. They need no degree in marketing to come up with such ads. The ones with the BBA, MBA degrees and all the marketing concepts in head, however often come up with fashionably pathetic advertisement campaigns. For instance, the one of Warid (featuring meeting loving dad and his bored doughtier) focuses on sound clarity but does not resist in showing Baba'r supernatural power - ami tor baba na! Baba hoisos to ki hoise, bujchosh to science er jore; admit that. Also the ones on baby foods and toothpastes are 90% lies and 10% truth, if not less. How about a post on this issue?
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