An
interesting development is taking place when your brand is reviewing its online
presence – whether to have a website only or have a website and a Facebook page
or only a Facebook page or may be none?
Keeping
in view the time consumers are spending online and especially in social
networks many brands have started preferring their pages on Facebook as an
invite to potential customers to go online and know more. So for example even
if Nokia has its global websites, for certain promotions and targeted
activities – they may ask customers to go visit www.facebook.com/nokiarocks . While
it all sounds very much in vogue to do something like that but make sure you
take care of the following four points before jumping into the band wagon.