Our beloved corporate shill, The Daily Star, has announced something spectacular. So spectacular you will grasp why this has made the front page on multiple occasions. You would assume with the money they get to promote Grameenphone's objectives (more about that later) and promote some companies in a unnatural way -that giving free copies to school children would be standard.
But no. Not even a single copy of this newspaper was ever given to anyone free-of-charge. Its not like there was ever a shortage of paper, the copies or distribution. They just simply chose not to for the Tk 10 hawker price. What made them change? A sponsorship deal from AKtel.
This newspaper is shrewd that it required the money from AKtel to get them to give free copies to poor school children who cannot afford newspapers let alone an education. Kudos to AKtel for picking up on this deal, showing Bangladesh your brighter side and in the process revealing the shocking practices of The Daily Star.
At times like these, you wish the inevitable would come faster. You wish that tomorrow all of Bangladesh, like the Western world stopped paying for Newspapers, their expensive ads and classifieds. And instead rely on their online versions, view them with Firefox Adblock, and post our classifieds on Craigslist. This would be a better project for AKtel -getting rid of adulterated and the ruthless media altogether and at once.
This is the first, fast and furious Bangladeshi business blog where we talk about Bangladeshi brands and businesses from a consumer experience perspective. We appreciate their good actions, criticize their false promises, expose their internal malpractices, evaluate their accomplishments, business strategies and propose ideas for better branding, better business and protection of our (consumer) rights in the process.
1 comment:
If I was an exec at Dailystar I would definitely give away free newspapers to poor kids.Not because it's good CSR but because it good business.
It basically goes like this.Get these kids hooked on Dailystar at an early age...instead of pot or crack yeah?lol.And then when these kids grow up which daily do you say will be their newspaper of choice?Yeah you guessed it.
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