Where labours are created

What’s the use of your MBA if you are sitting in the customer care unit of a Telco, pacing up and down the whole day providing your company’s valued-loyal-trustworthy-devoted customers with priceless information about how to activate GPRS service or may be answering how to send an MMS? Again, all those efforts of yours in FBS, DU – where are you using them now? Did you actually take any course relating to customer care service in your BBA? I bet, you didn’t take one even in your MBA. So, why do you sit as a customer care executive and say, “I am really proud to be a member of a winning team!” I find no words afterwards.

I went to a leading Telco’s customer care office, where I found that guy who seems very happy working in an MNC. I can’t think, what’s the use of my BBA from here? Am I heading forward to be in those chairs I have never wanted? I can’t see where the tunnel, I am passing through, ends; I don’t even have any knowledge what’s waiting for me at the end of it? I am in a total despair. If I tell how much blood I shed to get admitted here you won’t possibly believe. But am I striving to be someone like him? Why am I thinking so much? Why my friend from IBA smirk whenever he sees me and say, “. . . too close, still so far . . .” [I apprehend, he is may be saying, your building is too close to us, but your career is still so far from ours.]

However, I have also encountered people from our faculty with some dynamic designations. But one thing is very common in them. They either have a 3.80/4.00 CGPA in BBA/MBA or they had some unusual ways to ticket through the HR depts. of the companies. I admit, I have none of these two. I find it almost evident that I won’t be bossing around in future. I don’t really understand those debits and credits, so my profit & loss account after the exams get serious health hazards!

Being obsessed, I talked to some friends from private universities to find if they are getting benefited or not. But before I move on let me state that, when I took the admission test at the NSU, I passed getting the opportunity to select any subject I’d prefer to study. At the time I went to start my course, I was advised to do some preliminary courses before starting my regular studies just to brush up recently lost memories of English and maths at a cost of around Tk. 36K! With due respect I told my advisor that, ”Sir, since I’ve passed the admission test, and I passed it well, I’d better like to start my regular studies. Besides, I’m really good, very very good at English and maths, so I would like to take an exemption from them.” But I was not exempted. By chance I managed to escape the loss of my valuable money getting admitted at the FBS, DU.

As I was saying. My friends, in NSU, are very much satisfied with the environment they stay in. World class faculties, state-of-the-art features, alluring study mates, tones of exams, and so on. But when applying for a job, “either find a jack-ass or get lost, baby”, says some of the NSUers. Those who are in BracUni are doing well either with similar problems when placements are being made. Some of the AIUB-dudes told me of very unfamiliar circumstances they’ve confronted. One of my mates studying business at Stamford, not the Stanford of the US, told me of unsatisfactory business education system. You won’t believe, just a few days ago I’ve met a guy passed MBA from the AsianUni, and working at a MNC, was trying to get admitted into a Diploma course (!) at an Australian University. Pathetic, isn’t it?

I wish I were the Boss

If I were the boss controlling the educational system in Bangladesh, I would bring all reputed business personnel, business educators, employers in a table to develop a unique business course that’d certainly mean business. May be then, an IBA would not grin at a Bishwa Bishwa-Biddalaya of BD [World-Uni-of-BD, I meant] anymore. What do you say? Hmm?

Disclaimer:
Please note that all names appearing in this article are completely imaginary. If, by any means, a name match up with a real one, that’d be a co-incident only. This article is only for general use. Please do not make any decision based on this work. The author is not liable for any loss occurred by making decisions based on this work.

What is the secret of my energy?

What is the secret of my energy? Horlicks. What is the secret of Veronica? Ahh…sorry for derailing the conversation…I wanted to ask what is the secret of IBA’s success…as the premiere business education provider of Bangladesh? I, neither studied in IBA, nor am a teacher there, nor have ever employed IBAites…but yes, I have surely worked with them and many of my friends and relations are infact IBAites. Whenever I have tried to investigate the secret of their successful job placements and career progression by posing questions like ‘As a graduate of IBA, how and why do you think that you are better?’….answers mostly were confined in ‘We are better because we are better’, ‘We are not better, we are the best’, ‘We are better because the rest are idiots’ etc. So my probe didn’t see much headway with the Direct Interview method. Arranging FGDs was never possible as most of the IBA grads are busy with jobs or switching to better jobs, they don’t want to be bothered by external curious airheads….me that is. So being unable to get into the ‘sacred cult of IBAites’, I stood at a distance and tried to derive clues from here and there. May be you can help me put the missing puzzles in.

I think the teachers and management of the Institute tried to apply the business theories to the Institute itself first even before they started preaching it to the students. Infact it will not be wrong probably to argue that perhaps it was only one or two dynamic visionary teachers who saw merit in positioning the Institute as the best in the country from early on. They advocated on behalf of their students to the multinationals of Bangladesh. They nurtured the brand of IBA in such a way that other private players like NSU, IUB were caught napping. I am not sure whether there was or is any expectation of personal gain in terms of cash, kind, status, fame, affiliation or anything else, but the effort surely paid off. I don’t know how the business schools in private universities conceive the branding of their education. Perhaps they have left the job of job-hunting for their students only, while they are busy with their ‘own career prospects’. No wonder IBA teachers must be doing that as well, but the foundation laid down by them has certainly given rise to a snowball effect, by virtue of which, the next generation IBA students and their destiny in the job market is automatically taken care. Now the question will remain, how long will IBA will be able to maintain this monopoly as far as the quality of business education and business graduates is concerned.

Student brains ad money

The 3rd Dhaka Advertising Festival will begin at Sonargaon Hotel on September 7 aiming at cementing the ties between the participants and visitors. A competition on the print, outdoor and other creative advertisings by the young and ambitious people will be held during the two-day festival, the Advertising Club Dhaka, the festival organiser, disclosed this at a press conference at the Dhaka Reporters Unity on Saturday. The festival organising committee said the festival would provide opportunities for advertising and marketing people to work together for the industry, where outstanding advertising ideas would be encouraged and rewarded. The festival will feature exhibition on outstanding print and outdoor advertisements, television commercial screening, cultural programme and discussion on advertising theory and practice by local and international scholars. The theme of the festival is ‘Advertising-Redefined’, the organisers said adding that everyday the concept of marketing communication was changing with the changes of consumer needs. Organizers said without catering to the consumers’ demand and bringing required changes in the products and ideas one cannot sustain in the present-day competition. They also said the advertising industry in Bangladesh was growing in confidence and international competitive standard and they believe that festival will be an ideal forum for advert firms and visitors.


No wonder our ad firms have matured over time in terms of conceptualization, use of technology and creativity. Asiatic MCL, Adcomm, Mattra, Bitopi, Windmill, Unitrend etc. have timed their 'coming of age' with the growth of various sectors in the country. Nevertheless, the word is in the air that the mushrooming of ad agencies is facilitating the exploitation of creative students. Many ad agencies are using these students to work for them so they 'gain experience', the companies are selling those creative designs, concepts to high prices to corporates and worst of all, many such student workers are complaining of not getting paid and being harassed by the management! Many such vibrant brains from IBA, NSU, IUB, Charukala Institute, etc. are alleged to have been exploited by a few ad agencies in this way. Lets hope the ad agencies will continue maturing and coming up with world class advertisements for their clients, but at the same time, lets give due credit to those young student brains who are helping you get that big ad deal.

The growing importance of introducing CSR education in Bangladesh

Very good read from FE

CORPORATE social responsibility (CSR) is still in its early stages in Bangladesh. Whilst only a few (mostly multinational enterprises) practise CSR, the larger corporate houses and SMEs - essentially the critical mass of the economy - remain unaware about both tangible and intangible benefits of CSR. Businesses in Bangladesh are yet to realize how these practices could give them the competitive edge - both in the domestic and international markets - and make them more efficient in the long run by improving their reputation and image in the eyes of all stakeholders.Most businesses in Bangladesh, large, medium or small, currently perceive CSR as charity or philanthropy, or an investment that shows no return at least in the foreseeable future.

The social or community activities that companies undertake are driven by philanthropy and often involve "writing cheques" or "donating land" to help the local community to build mosques, schools or hospitals to address social needs. These charitable ventures, mistaken as CSR, are generally not linked with the core business processes, and play no strategic role in the businesses that undertake them.This misperception can be minimised, among other ways, by integrating courses in CSR in the business schools in Bangladesh. Although corporate social responsibility is currently one of the most frequently used buzzwords in the corporate world and among business students, the lack of a proper CSR module or course in the curricula of business schools in Bangladesh contributes towards this misperceptions about CSR.

This article attempts to shed light on the potential roles that leading public and private business schools can play in making CSR a reality in Bangladesh, and eventually, create a platform for a win-win situation for all stakeholders of a company and the company itself.Leading business schools, such as, the Institute of Business Administration (IBA), North South University (NSU), East West University (EWU), BRAC University (BU), American International University-Bangladesh (AIUB), Independent University, Bangladesh (IUB) have already contributed to our corporate world by producing some of the country's brilliant business graduates. In addition, the private universities have fostered a healthy competition among business institutions and students alike by providing them with the opportunity and access to alternative business institutions besides the public ones.It is essential that business school students of today, who will be leading the corporate world tomorrow are aware and knowledgeable about how CSR can ensure sustainable benefit for both business and consumers. As such, business schools can play a pivotal role in promoting CSR education in the country.

To prepare business students, who are envisioned to become the future corporate leaders, and to ensure greater CSR adoption in Bangladesh, five leading business schools in Bangladesh - NSU, IUB, EWU, AIUB and BU - have already undertaken an initiative to integrate CSR education in their curricula.These business schools will work together to advance the agenda of incorporating CSR modules in business curricula at the tertiary level through synergy and cooperation, and encourage other business schools to follow. As a proponent and champion of corporate social responsibility, the CSR Centre at the Bangladesh Enterprise Institute (BEI) will facilitate the promotion of CSR through business schools. This would be done either by developing new CSR courses or by redesigning existing courses to ensure a better understanding of CSR concepts and practices among the students.The responsibilities of businesses towards society and environment generally occupy an important spot in business courses, such as, business ethics, but these issues are usually not included as mainstream business subjects, such as, finance, strategic management, marketing and accounting. As these concepts seldom appear in the core business courses, which a business student is required to take to receive the degree, most business graduates remain unaware about the growing importance of CSR in the strategic intent of a business.

Most European and North American business schools have already started revisiting their curriculum to assess how best they could accommodate the issues and concepts of corporate social responsibility. They are either incorporating these in the core courses to start with or redesigning them to highlight and emphasise the importance of CSR for businesses receives due attention. Globalization and the recent wave of public and private corporate scandals resulted in an increasing demand for improved and enhanced knowledge on CSR in order to comprehend the complexities of the current global economic environment, and the challenges businesses and executives face to integrate into it while maintaining a cutting and competitive edge.In the United Kingdom (UK), University of Birmingham offers a Masters programme on Corporate Governance and Corporate social Responsibility and University of London in Corporate Governance and Ethics. The University of Nottingham offers Masters, MBA and PhD in Corporate Social Responsibility through its International Centre for Corporate Social Responsibility. Harvard Business School and other Ivy League schools, University of Notre Dame and the Center for Corporate Citizenship at Boston College are among those institutions that are spearheading CSR education in the United States of America (USA).While it is up to the business schools to incorporate CSR in the core business curricula, the corporate world should also come forward and create a demand for such skills in executives. Business graduates are not only an integral part of the workforce, but also constitute other stakeholders, including those in the company's supply chain, consumers and investors.

To prepare future managers and leaders for the realities of a more complex business environment, it is essential to combine CSR knowledge with core business skills through education. This knowledge could empower and equip them with a powerful understanding of the value addition of CSR, and social, environmental and economic perspectives required for operating in an interdependent world and in a competitive and evolving global economy. Farooq Sobhan is President, Bangladesh Enterprise Institute and Sherina Tabassum is Communications Coordinator, Bangladesh Enterprise Institute

Private Games People Play in Private Universities

A classic case of principal-agent clash is going on in private universities in Bangladesh. The founders/directors of universities are tightening their grip on teachers whom they hire with high salaries. Someone mentioned that IUB requires new teachers to sign bonds as long as 3 years, so that recruited teachers can't switch to better paid offers. Management in AIUB gives more importance to its Administration than to its teachers and they are also coming up with innovative ways to keep students second, teachers last. Word is in the air that North-South University is also a hotbed for teacher-admin bureaucracy. Its common knowledge now days that private universities are there to make more money for its owners and directors at the cost of students' money. So if you are planning to teach in private universities, plan beforehand when you want to jump and surprise your controllers.