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Sunday, May 17, 2009

What's in a name?

There are many companies / brands / products whose names were derived from strange circumstances.

Mercedes
This was actually the financier's daughter's name.


Adobe
This came from name of the river Adobe Creek that ran behind the house of founder John Warnock.

Apple Computers
It was the favorite fruit of founder Steve Jobs. He was three months late in filing a name for the business, and he threatened to call his company Apple Computers if the other colleagues didn't suggest a better name by 5 O'clock.

CISCO
It is not an acronym as popularly believed. It is short for San Francisco.

Compaq
This name was formed by using COMp, for computer, and PAQ to denote a small integral object.

Corel
The name was derived from the founder's name Dr.Michael Cowpland. It stands for COwpland REsearch Laboratory.


Google
The name started as a joke boasting about the amount of information the search engine would be able to search. It was originally named 'Googol', a word for the number represented by 1 followed by 100 zeros. After founders- Stanford graduate students Sergey Brin and Larry Page presented their project to an angel investor, they received a cheque made out to 'Google'

Hotmail
Founder Jack Smith got the idea of accessing e-mail via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for the mail service, he tried all kinds of names ending in 'mail' and finally settled for hotmail as it included the letters "html" - the programming language used to write web pages. It was initially referred to as HoTMaiL with selective uppercasing.


Hewlett Packard
Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.


Intel
Bob Noyce and Gordon Moore wanted to name their new company 'Moore Noyce'but that was already trademarked by a hotel chain so they had to settle for an acronym of INTegrated ELectronics.


Lotus (Notes)
Mitch Kapor got the name for his company from 'The Lotus Position' or 'Padmasana'. Kapoor used to be a teacher of Transcendental Meditation of Maharishi Mahesh Yogi.


Microsoft
Coined by Bill Gates to represent the company that was devoted to MICROcomputer SOFTware. Originally christened Micro-Soft, the '-' was removed later on.


Motorola
Founder Paul Galvin came up with this name when his company started manufacturing radios for cars. The popular radio company at the time was called Victrola.


ORACLE
Larry Ellison and Bob Oats were working on a consulting project for the CIA (Central Intelligence Agency). The code name for the project was called Oracle (the CIA saw this as the system to give answers to all questions or something such). The project was designed to help use the newly written SQL code by IBM. The project eventually was terminated but Larry and Bob decided to finish what they started and bring it to the world. They kept the name Oracle and created the RDBMS engine. Later they kept the same name for the company.

Sony
It originated from the Latin word 'sonus' meaning sound, and 'sonny' a slang used by Americans to refer to a bright youngster.

SUN
Founded by 4 Stanford University buddies, SUN is the acronym for Stanford University Network. Andreas Bechtolsheim built a microcomputer; Vinod Khosla recruited him and Scott McNealy to manufacture computers based on it, and Bill Joy to develop a UNIX-based OS for the computer.


Yahoo!
The word was invented by Jonathan Swift and used in his book 'Gulliver's Travels'. It represents a person who is repulsive in appearance and action and is barely human. Yahoo! Founders Jerry Yang and David Filo selected the name because they considered themselves yahoos.­­

Contributed by Tanusree Ghosh
After-thoughts:
1. Do we have an official list of most prominent, popular Bangladeshi brands? If you know, please share the link with us here.
2. We had planned to arrange a 'Bangladesh Corporate Quiz', the idea did not come to light till date. If you see any merit in it, do give it a thought. The plan is to arrange a series of quiz sessions say for a week on leading brands of Bangladesh. Tie it up through SMS answer sending options, promote through popular radio channels etc. The main idea was to ask interested business students, executives trivia questions related to Bangladeshi companies/brands. For example, Who designed the logo of Grameen Phone? Why is PRAN called so? Why our private universities are so fond of direction related namings (North South, South East, East West etc.)? Why our online businesses love to add a 'bd' suffix or prefix in the domain name? Any facts and figures and interesting 'good to know' items about Bangladeshi corporates and the list can go on.
3. One might argue that are our brands strong enough to be deserving such research and limelight, more so on a global ground? The answer is simple, if we don't start 'branding our brands' ourselves, please don't expect foreign gurus and think tanks to do that job for us. They can take us to the water, but what we do then, is solely on us.
I hope you find the origin of the globally renowned brands interesting and funny, I hope we will get to know more interesting facts and trivia about Bangladeshi brands soon.

3 comments:

VENKAT said...

Domain Name Registration is very important before buliding a website.I have used the site Domain Namesfor the domaiun name availablity,Checking details...There many facilities free if we can buy a domain name in the Above mention site.

Maidul said...

So funny a decant post i like it..

Sujan said...

Nice collection of Brand names History. How you collected those? Give more if it is your hobby.