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Sunday, October 18, 2009

New TV Channels for Bangladeshi media...what about businesses?

Congratulations! We have 10 more new TV channels vying for some space in our television sets and living rooms. Check out the list here to find out what these new channels are called and who the 'visionaries' are behind setting up these.
Personally I have got over those days when we used to follow McGyver or Ayomoy or any other Humayun Ahmed drama serials in the Bangladesh Tele Vision (BTV), as we as viewers did not have any other choice. Until the day when satellite TV made its entry and till now when we have a plethora of TV channels springing up, imagine how fragmented our attention has become and how shorter our attention span is becoming day by day. How many programs you actually follow in one or more Bangladeshi channels these days which is sticky enough to make you come back and follow it week after week? Ofcourse I am not against allowing newer TV channels to come up, its just that the trend shows the genre of people who are setting these up, what their agenda might be in future and the audience they are going to target soon with their broadcasting prowess.

Its all either ruling party or opposition politicians, controversial businessmen who have cases of corruption and political affiliations against them or religious opinion leaders who have the required money and the contacts to come up with new TV channels. It reflects the general interest of viewership of our audience perhaps, or the intention of those who are in power and who hold the money to influence that viewership. So we get to watch a lot of political talk shows, religious shows and a whole range of drama serials pretty much based on same plots and banalities.

What is still missing from this rising trend of TV channels is undoubtedly any dedicated source of information, edutainment and infotainment based on business topics of Bangladesh. Wonder if its too early to dream of a TV channel promoting Bangladeshi business issues, entrepreneurship, innovation, achievements, skills development shows, company profiles, business debates, corporate culture shows, interviews of business champions, entrepreneurs etc. Is it too early to ask for a special focus on Bangladeshi corporates and brands in the form of a full fledged TV channel? With half of the population full of young and would be business leaders and entrepreneurs, do you think there is no market for such a channel?

Its common knowledge that the media of a country plays a pivotal role in shaping up the national psyche of a nation. First and foremost emphasis on politics, religion and entertainment only are required ofcourse to fill up the whole gamut of services, however, I wonder why Bangladesh corporate would be deemed so negligible so as not to deserve any attention in terms of a specialised media channel? Its imperative that we make use of the media (traditional and new) to raise awareness of our business topics, brands, culture, challenges and opportunities and make it cross the border please.

1 comment:

Farhaa said...

Every time I flick through all these channels , all I want to do is scream out and ask ‘ why on earth do we have to talk about politics (all the time) ?’
Why these channels devote air slots to political programs predominately ? Why can’t we have a representative channel of our country in English ? (like Arirang channel of south korea for example ? ) to promote our culture and our role in the world stage . Why can’t we have a 24/7 english news channel ? Why can’t we have a channel primarily dedicated to children ?

An adequately prepared business channel will positively impact businesses and individuals alike ; it is way more productive than wasting time watching political arguments . Aren’t we politically savyy enough ? Now it’s time to become business information savvy !

The ordinary population needs to be more acquainted with business and economic decision makings and their effects on the real economy .