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Wednesday, December 22, 2010

Daily Star Means Business

Its extremely encouraging to learn that the leading English daily of the country - The Daily Star - is going to revamp its business section in an 'exciting 8-page format, from personal finance to heavy industry, from green business to small business, from management styles to real estate, from luxury goods to logistics -- we will be giving you something new to read every day.'

Undoubtedly a very timely initiative by the English daily to highlight Bangladesh corporate, businesses-small and big. Some quick observations regarding their intention when they said we will be giving you something new to read every day. I don't want to sound cynical here but it would help in near future if we allow, enable and encourage followers of the Daily Star to do more than merely 'reading'. In no way the new initiative should be a reinforcement of a passive participation by mere reading the business news. The Daily Star is in an extremely advantageous position to facilitate more interaction, collaborative production from its business readerbase who can contribute to the formation of the business journalism that they are trying to focus on. I would be biased to advocate for more blogging aided with consumer journalism with videos, audio, images, text etc. from its readers who are first hand consumers of products and services of Bangladeshi companies. Please keep in mind that there is a difference between business journalism and business blogging and DS can't expect to do both. Also, it would be interesting to see how the DS takes advantage of digital platforms i.e. websites and social media to propagate its renewed focus on Corporate Bangladesh to make the Brand Bangladesh more visible and much talked about beyond the borders.

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