One thing I must say I miss watching are the TVCs by the Bangladeshi companies. It has been quite a while that I have been requesting quite a few movers and shakers in the Bangladeshi brand-wagon to have a central archive of Bangladeshi TV ads online, preferably in YouTube or Vimeo. I had even approached academics who preach branding and advertising to undertake some sort of an internship project for a group of students who might volunteer to setup a dedicated YouTube channel for Bangladeshi companies. I am afraid all these efforts have fallen on deaf ears and our representation and exploitation by Bangladeshi businesses on YouTube remains at best – scattered and unorganised. There are individual efforts by some enthusiastic viewers to take the pain to record and upload online the TVCs mostly by mobile telecom operators, but that too, is not planned, organised or even patronised by any company officially. (you might want to read a related post regarding your company being WEBFFYT).
Now why would I advocate that either Bangladeshi businesses think seriously of maintaining an active presence in YouTube or why should I urge the brand-gurus, business magazines of Bangladesh to consider setting up a centralised channel to feature TVCs from all companies whose ads are being shown in the private and nationalised TV channels in Bangladesh? There are a few reasons.
Firstly, the immediate audience of these ads are not going to be Bangladeshi consumers inside Bangladesh, as they are getting exposed to those ads through TV channels in any case. They should be primarily targeted towards non-resident Bangladeshis and foreign investors, advertising professionals, film-makers, partners etc. who might be interested to know more about 1. what are the latest ads 2. their quality in terms of storyboarding, composing, shooting, messaging, execution etc. or 3. even just to know what a certain Bangladeshi company is up to lately with relation to their products, services and offers.
Secondly, uploading and making available TVCs in YouTube or Vimeo or a certain video sharing website will enable the viewers who are the ultimate consumers not only to comment on those ads but also to share it with their networks through social media and other means if the ad is worth sharing or really funny or controversial. I strongly believe that ordinary consumers can come up with interesting insights and observations about TVCs and we always don’t have to wait for Mr. Know All Ahmed to write reviews in monthly business magazines and business newspapers in Bangladesh. The viewers are the best reviewers too.
Finally this might open up another opportunity for event management companies or corporates who love to give away awards as a means of self-promotion, to actually arrange a crowdsourced best Bangladeshi TV ad award. In this case, the voting can be made open to worldwide viewers and not left on the hands of a jury made of business leaders, teachers, gurus who know each other well and prefer to keep a closed-door community.
So what do you think about this? Please share your views.