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Tuesday, December 13, 2011

How to Globalize your Market - Guest blog by Carolyn Knight

Carolyn Knight is based in Austin, Texas, USA and blogs for Blog Content Guild

As a growing nation, we should be constantly thinking about ways to innovate, progress, and evolve our economies, both personal and national. You can execute flawless inventory management, make revenue, and overall maintain a successful business, but without evolution, your company will eventually die out. That’s why it’s important to establish a global mindset and seek out global opportunities. We live in a global economy and to keep up with the rest of the world, we have to think globally. Here are some considerations you should take when thinking about going global:

-  Establish a strong online presence: Create a website that you believe in--one that is aesthetically pleasing, simple, accessible, and direct. When creating a website, you may want to refer to these considerations, as described in our post, “To have a website or a Facebook page?”

-  Make documents and websites accessible in major languages: This may be tough, but you have to make sure that your website is accessible in major languages, so that those of other cultures can reach out to you for business. You can also look into SEO, or search engine optimization, as a way to drive traffic to your website.

-  Keep in trend: Keep connections all over the world and maintain research of other companies, industries, and business trends. This could mean subscribing to foreign news, global news, or global business magazines.

Overall, if you begin to think about your industry as not just local, but global as well, you will stay ahead of the curve and, ultimately, maintain a successful business.


Clipping Path said...

Very good blog posting.

ashacomputer said...

We are standing at the edge of the internet revolution. The web based business. Almost everything and everyone is going online and becoming web-enabled. A professional and well focused website strengthens your company's overall image to your audience. It represents your corporate identity to the entire world through the World Wide Web and that is why it is so important to possess a web site that is a proper manifestation of your services and quality