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Monday, February 20, 2012

the blur!

I always enjoyed writing something or the other. It never really had to be about something. At times they made sense, mostly didn't. But it really wasn't an issue, cause I thoroughly enjoyed the WRITING part!

Opposed to popular belief, productivity in terms of coming up with original content went up once I had started my career. Although a career in "servicing" in an advertising agency is not deemed creative, the company and its core services surely is. Even the well acclaimed and universally accepted creative ego is "creative" in nature, though it differs greatly from person to person with a greater scope!!!

Through the peaks and troughs of my career, I've kept my blog as something very cynical, delicate and mostly personal. If anything, over the years I've become so obsessed with "quality writing" that a thousand inspirations come and go, yet nothing ever gets posted. This pursuit of excellence has cost me no less than a dozen pieces in the past few years. And when you consider, I've barely managed to write forty odd pieces in last five years... that's just about two years hard work down the drain.

As the stressmeter intensifies... at work and at home, the crazier side of you starts taking a hit as well. As many peers and pundits of advertising keep pointing out (without a fail, every time), the fun of an industry where passion fuels productivity runs out as you mature to realize the value of money.

M O N E Y all of a sudden smells sweeter than honey. You regret how it ever was the root of all evil. And as for the so unique yet so sensitive, broad-minded creative side of you; all that matters is the Bangla saying "pete khele pithe shoy" (if your needs are fulfilled, the work never matters)!!!

Forget your family or the nagging wife, on a lazy weekend when you cannot afford the La-Z-Boy chair to enjoy The Godfather in high-definition, the blur between passion and reality is ever widening.

And I wonder, who will have the last laugh?

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