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Monday, June 30, 2008
Saturday, June 28, 2008
It is really difficult to draw out the extent to which one hangs onto a brand and then bounces to the other. For a long time I had beard in my mind that whoever becomes loyal to a specific brand does not change it ever. However, now that I have been out of my country for a while, I have started to think again about the gut belief that I have fostered for long.
Crocodile was my brand for T-shirts. Cats Eye was for shirts. I used to use Adidas body spray. My favourite footwear would include both Apex and Hush Puppies. My favourite fast food shop was Western Grill (Dhanmondi), and KFC (Gulshan). I had always loved Café Mango (Dhanmondi 31) and Escape from Shanghai (Dhanmondi 5) as my favourite restaurants. Toyota Allion was my favourite car (which we bought just before 2 months of my departure). Signature was my guitar. I used to wear Police glasses. I had a non-branded mp3 player. I had a clone PC and so on.
Interestingly all of those were not always met. I have used many non-branded clothing stuffs, gone to many a nameless fast food shops, eaten in faceless restaurants, ridden in many Toyota versions, played a number of guitars belonging to different brands, used this glass that glass and such every now and then. Nevertheless, I could always say those names (mentioned in the second para) whenever I was asked about brands I belong to.
Things are quite different now. I love ESPRIT while buying clothes. I still stick to Adidas body spray, I can't help! I love the fries of McDonald's but not the burgers. Literally speaking, the burgers of McDonald's are crap, believe me or not. For burgers, I admit, I love Oporto. Here, in Sydney, Hungry Jacks and KFC are full of shit, bullshit. Subway is ok to some extent. I love the salad of SumoSalad. I also love the Shushi train in Japanese restaurants. Now, my dream car is Audi R8. I also love Toyota Aurion and Jeep Wrangler. Gibson is my brand here. As I said I like Police, I still do wear this brand. I have an iPod which takes the pain of screaming into my ears in every spare time. And I have an Asus notebook.
Interestingly, again, now I cannot get me out of the brands that I have been loyal to. Every time I went to buy a T-shirt I went to ESPRIT. While eating brunch, I buy the burger from Oporto and eat it while I get my fries ready from McDonald's. I cannot get Audi out of my mind.
Strange enough! I can't get out of the circle of brands that I have become loyal to, anymore. Why? Foreign brands are more powerful? What makes a brand - a brand? How could a brand get you into its web so that you cannot get out?
I wish I could answer all of that!
Sunday, June 22, 2008
-Azad A. Kalam
Sunday, June 15, 2008
Wednesday, June 11, 2008
Bhai and Apu are the most widely practiced ‘caller ID’ in our work places I suppose. Calling the boss as ‘Sir/Madam’ still exists in a few organizations. Especially government offices still fondly harness the hierarchical call protocol. On the other hand, in the private sector corporates, where the substantial number of worker-base is fed by private universities, ‘Bhaiya-Apu’ call culture is widely popular and practiced. Having completed three levels of education and work experience in three different countries, I have come across quite varied work place cultures, allowing me to witness different vibes at different locations. Different context and country require different culture…as long as the job is done effectively and efficiently, culture is not a barrier. However just a few observations for today, nothing more.
To be on the safe side, we call our (apparently elder) female colleagues ‘Apu’ and the male ones ‘Bhaiya’. I have come across a few situations where I was called bhai by a few persons during the early days of interaction. This could be due to the fact that I look like an Abba (close friends’ harsh remarks)…..older than I really am. However from this talk to that, whenever those persons came to know that my year of passing SSC/HSC (a popular standard for measuring seniority/juniority) is way later then theirs, they immediately switched to ‘tumi’. This initial hesitation, confusion or whatever you say…in deciding upon the caller suffixes intrigued me. I realized that if my colleague is older than me, by age and by work experience, he receives a professional security cushion if I call him Bhaiya. Similarly calling an apparently elder female colleague Apu creates the necessary distance, room and respect she might require. So this bhaiya-apu culture creates the status quo, decorum we expect in our work places to get the interpersonal relationship going. Calling a boss at any level with caller IDs i.e. bhaiya, apu, dada, sir, madam is understandable but I really don’t understand why do we need to make use of these amongst peers? Even if someone is younger than me or older than me, by age or work experience, if we are on the same boat, why create more levels within us?
Perhaps this tendency is inbuilt in us from our very childhood. I remember getting slapped by a school senior who was only one class senior to me, for smoking in front of their ‘band of boys’, and for not showing them ‘respect’. However I returned the respect in the form of a tighter slap followed by Bangla slangs with not apni, or tumi…simple and straight tui tukari! It’s a different issue however, the point is that this very culture of hierarchy is within us and we like to keep it that way even when we work.
I don’t know if you would agree or not, but when I call (apparently junior) colleagues by just the name and tumi, it gives me some sort of invisible authority over them. It also does give me more comfort while I work with them. When I call colleagues (both elder and younger) by just the name and apni, it gives me comfort when I work with them, however the professional and personal respect is also maintained with the apni salutation. But whenever I call colleagues (senior, both male female) with the name followed by bhai or apu, it gives me a sense of ornamental distance followed by a sense of ‘juniority’ (which I may not be in cases even in terms of experience and expertise). It also requires me to be more diplomatic and politically correct when I need to oppose or offend or argue against any of their propositions. All this appears, sometimes, to be redundant and ‘just for the sake of it’.
English is a good language for business use. The word ‘you’ is safe from communicating any hierarchy in it. Most other languages including Bangla, have a division in the ‘you’ word. French has ‘tu’ and ‘vous’, German has ‘du’ and ‘Sie’, Chinese has ‘ni’ and ‘nin’, Hindi has ‘tum’ and ‘aap’ and you might know more about what Arabic, Italian and Japanese have. Even though these words are used extensively in the businesses in those countries, I wonder if they have attempted or not to make the workplace feel more like an extended family of brothers and sisters with words such as bhaiya and apu. I also wonder how it is in Pakistani work places…do they call their colleagues as bhaijaan and baaji/aapa? Maybe someone can shed some light on it.
This bhai-apu practice is surely an integral part in Bangladesh corporate culture and I am in no way trying to oppose it or change it. Its just a personal opinion that we do not have to necessarily patronize it too. Calling somebody by the name they were given by their parents or by what the person her/himself prefers…is a safe option. Respectful words while salutation make more sense if that respect is earned by a person over time through his/her character, experience, expertise or position…not merely by age or by job duration or looks.
Sunday, June 8, 2008
Tuesday, June 3, 2008