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Monday, April 30, 2007

GrameenPhone becomes GrameenPhan

GrameenPhone's change of logo could be an ideal case study for the business schools in the country. The motives behind this change, its potential effects on consumers and the brand, the process by which all the banners, billboards, danglers were changed overnight could be a case to learn from. I personally do not like the new logo, I have heard that even employees of GP have renamed themselves as 'GrameenPhan' as the blue-propeller logo resembles a fan. GP management is heard to have produced logo-shaped blue-colored biscuits and have fed them to its employees. What a way to integrate the new logo! 'Khaiben to chatben, na khaiben to postaiben'.

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