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Monday, December 3, 2007

Don’t use a very generic name to your product!

"What's in a name? That which we call a rose
By any other name would smell as sweet."

--- William Shakespeare

Ya that is right. But if we think it the other way, then it would be wrong. Mr. X is a luminous person. He is god damn good in his professional life. He got a nice name as well. But if he got a name like “Ata Mia” or so then how would he feel or what would you people say? I am sure that some people would tease him from the back because of such name. His class mates would call him Mr. Fruit. Isn’t it funny? Although it sounds funny but it is the truth. So a good name is very important. It is not only for a person but also for a product.

In our country local companies endorse their company name with their product name e.g. “ABC Candy”, “ABC Pure Oil”, “ABC MILK” and so on. Research shows us that these types of names are not much catchy to the customers/consumers. That is why BIG Guys like Unilever, Procter & Gamble and Nestlé go after such names: Close Up (toothpaste), Tide (laundry detergent) and Nescafé (coffee).

Local companies should learn now from these BIG Guys before it is too late. In addition to that a marketing report by Al Ries (a marketing professional and author) would show us his thought on product naming. Here you go:

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