11.20 PM, 6th September, 2007, Thursday
Remember how many times you have watched in TV or in person famous
When the buzzword is globalization, entertainment cannot seem to be any different. JPR (Jet Set Public Relations) have identified this pretty well. My maiden attendance of any of their events was the one held at Radisson on the eve of 2007. Over a span of nearly 10 months, I sense that JPR, along with their partners in rhyme, Regency, have done extremely well…to become richer, popular and happening.
With more than half of the population below 25 years of age, it goes without saying that there is immense potential, bubbling energy and exuberance in our youth…to smoke, drink and dance all night long. They are ready to work long hours, they are ready to withstand adversities over which they don’t have any control, they are eager to succeed and they are demanding to have fun too. JPR spoke in the same language and arranged the disco extravaganza. There was music, there was noise, there was fun and there was…surprise too. Thanks to an interesting collaboration, JPR and Regency managed to bring under the same roof people from all walks of life, of nearly all ages, shapes, sizes and background. Teenagers who probably used to frequent hangouts like Thunderbolt have graduated to Regency nightouts. There were people who you see travelling with you (or next to your car) in duronto, maxi or rider in the streets of
In a bid to identify the ‘culture divide’ between social classes, JPR took the initiative to make a separate section for what it called VIPs, closer to the DJ god’s balcony. Non VIP disco dancers including myself were confined to the other half of the hall trying from time to time to peek and recognize in dark the dancing VIPs. So who were these VIPs? Very familiar looking models, singers, actors of
If you argue however that inflation, unemployment etc. have not increased the income of those who showed up that night, then I think Regency is selling itself cheap enough to be the preferred location by ‘eventgalists’ like JPR to arrange Disco Dhamakas in the heart of Dhaka. Who knows, in order to create a competitive positioning for itself, Regency wants to snatch away the party crowd from other hotels and endorse its eligibility, with the help of JPR, who made sure that corporates were invited to dance, drink and shake their ‘cashful’ booties at the Regency premises.
I am no culture police to comment on disco parties in
Bemused…we came out of the hotel. The curious onlookers were staying standing up late even at 3 AM, on the footpath and on the foot-bridge. Will JPR-Regency bridge this divide too in near future? Who knows.