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Thursday, September 27, 2007

Promote Your Business with a Company Blog

An interesting article appeared recently in the Small Business section of The New York Times, from

From the article:

"Blogs are gaining more and more traction in the business world. Experts believe the trend will continue, and that companies should at least monitor blogs to gain knowledge about what's being said about their products and services. And if you have the time and inclination to launch your own blog, the result could be increased business visibility, excited audiences, and added revenue."
The article includes a list of 10 things to consider before starting your own company blog. Point number five caught my attention, especially for the Bangladeshi corporate context, as well as for what we are striving for with this humble blog:

"5. Share your thought leadership. If you want to be a leader, you need to get others to buy into your ideas. That means writing about the sound tactics you've used to position, promote, and reinforce your credibility within your company and, more importantly, within your marketplace. Everyone loves to get valuable information for free, and if you're willing and able to provide it, that can only mean good exposure for you and your business."
The complete list is available in the article here (may require free registration to access, or you can use the free service at Bugmenot, for which there is also a handy little extension if you are a user of the Firefox browser, or a bookmarklet for other lesser browsers). is also a handy little site for small business resources, with some recent articles which may be of interest to our blogging community.

To blog or not to blog?
16 Ways to Drive Traffic to Your Business Blog


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