I returned from ‘bilet’ after two years last year and was invited to my nephew’s naming ceremony (akeeka) within a week of my arrival. Sumptuous arrangements were underway and I treated myself with 'Made in
A year after…I had the unfortunate privilege to be rushed to
Interestingly, the popular conception in
During my short stay there, I did check out their toilets and found it to be clean and the equipments in right places. I recovered in 3 hours and left the premises with a big dent in my pocket. Nevertheless, emergencies are such in nature. However I feel there is a strong need to brand our doctors, either they can and should do it themselves, their employers can do it or any third party brand consultants can help create their image. These hotel-like five star hospital companies have good establishments and pricey medical services, but the nature of the service will always remain to the tacit knowledge and behavioral skills of the individual doctors. When we go see a doctor, we engage in some sort of a psychological contract with them, we hand in our life in their hands for a while and we expect them to treat us good. I think the medical know-how of our doctors notwithstanding, they have a lot to do on their interpersonal skills too. Inspite of ‘aalishaan’ buildings, Apollo has already gained the reputation of being a ‘bhua’ hospital, Square is next in line and who knows when United will be united to its industry peers. Both Square and Apollo had brought in some white-colored and Indian doctors, as an eye wash…but I ask why can’t our doctors be like them? What do they have that we don’t?
A piece of advice for United. The recent adverts in the newspapers are highlighting only your doctors, their degrees and their model poses. Can we see faces of some happy people who were treated by your doctors and are living happily ever after now? Can we come to know what their disease was, why they chose United, how they were treated and how they are now? If they recommend me to go their next sick-time round, I will pay heed to that, otherwise, thank you anyways for the flashy hospitals and hollow-headed practitioners.
I never realized that the prompt service, cleanliness, timeliness, accuracy… things which appear so elementary in medical services are prelude to the bill shock that follows. Much like the waiters who served me biriyani and asked for Bakshish for passing me the wash-bowl, the price I pay and the service I receive in our hospitals, its certainly not worth it. We have a crucial missing link…the doctors themselves.
as narrated to Red & Green by Mr. Shams