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Friday, June 15, 2007

Lets make it BBIG

So they want to make it BBIG in Bangladesh. They have the pound power and they want to pound the local economy in motion. British Bangladesh Investment Group (BBIG) has recently launched the five star Hotel Regency in Dhaka, terming it as a milestone ideally located on Airport road in the commercial area of Nikunjo. The hotel is within easy access of the airport, the city's diplomatic zones and a host of other Dhaka attractions.

With its spectacular fifteen-storey tower, the Dhaka Regency has a total of 225,000 square feet of space. Each floor of the hotel will span 20,000 square feet in addition to which, there is a 25,000 square feet basement parking facility. The Regency will have approximately 400 luxury rooms, more than any other hotel in the country, including 5 Regency suites, 10 Royal suites and 20 Presidential suites. All the exclusive suites will be based at the top of the hotel on the Regency floor and receive extensive facilities and extra privileges, including personal butler service and a private lounge for VIP guests. Amongst the 18,000 square feet of space devoted to fine dining, the Dhaka Regency will have its own 10,000 square foot revolving restaurant with a birds eye view of Zia International Airport and the Dhaka city on the 14th floor, making it the largest restaurant in the country. The selection of international cuisine will consist of Italian, Arabian, Thai/Chinese and Bangladeshi/Indian food of the finest quality. The beautifully designed non-alcoholic cocktail bar and shisha lounge, with a middle-eastern theme will provide diners with the most exquisite setting to relax and unwind. Other facilities within the hotel will include state-of-the-art conference and exhibition halls on the 6th floor, and a roof top swimming pool and health centre offering unrivalled panoramic views of the city. At the Dhaka Regency, both business and leisure travellers will enjoy all that an international four-star hotel can offer, from first-class surroundings to world-class hospitality, all in the Regency style. By focusing on combining unparalleled levels of service with class-leading facilities, the Regency aims to provide customers with a unique and truly memorable experience.
In addition, the Dhaka Regency will also bring extraordinary value to the fast growing hospitality sector. The hotel's room rates will be unrivalled by any other similar standard hotel in the country without compromising on quality. The hotel will create over 350 jobs for local people, provide transferable skills and bring much needed investment to a vibrant city waiting to be discovered.

The steps taken by BBIG to invest in the hospitality sector is worthy of praise. We are ready for competition at hand among Sheraton, Sonargaon, Radisson, Westin and Regency. However most of the clients of these hotels remain corporate guests and not tourists. I wonder if NRBs like BBIG have any plans to invest in infrastructure development (roads, accommodation, promotion, entertainment) in tourist locations in Bangladesh like Cox's Bazar, Teknaf, St. Martin, Kuakata etc. That way they can tap into the tourist segment of the market as well. Not only foreign tourists will be benefited but also local tourists would be more encouraged to frequent our tourist locations, stay in hotels made by you, have a good time, make the local economy vibrant and return home with happy memories.

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