The Westin Dhaka, a new five-star luxury hotel in Bangladesh, will announce its grand opening on June 20, 2007. This is the first Westin branded hotel and second Starwood-managed property in the country, according to a press release. "Uniquely designed The Westin Dhaka is an example of modern architecture. The design reflects not only the comfort but also the aspiration that it should surpass current establishments in Dhaka in terms of opulence and luxury. Each and every part of the hotel has its own decorative style though all are homogeneously comfortable and luxurious," said General Manager of the hotel San Amalan. He also said, "every aspect of guests' experience is tailored to make a distinct stay on every level: physically, spiritually and aesthetically. This is more than a hotel. It is a destination where guests are understood and feel that this is a place where they can be at their best."All 241 luxurious and specious rooms including 23 suites and a presidential suite feature an intimate connection and an emotional impact of Westin. They are outfitted with high-speed broadband Internet facilities, LCD flat screen television with satellite and cable channels, direct dialling system, an oversized desk and an ergonomic desk chair, four-fixture bathroom and the Westin signature products and services that include heavenly bed, heavenly bath and heavenly crib, according to the press release. Guests will enjoy the unique culinary experiences from the finest of ingredients to preparation and live cooking stations, the release pointed out. The six restaurants and lounges will offer distinctive concept and services. The Westin Dhaka will be an ideal venue for meetings, conferences, conventions, exhibitions and any social event with a capacity of approximately 2000 sqm available functional spaces. The five contemporary meeting venues are well equipped with state-of-the-art audio-visual equipment, LED lighting effects and projections. From a small meeting of 12 people to a large function of 450 people can be accommodated, the release added. The hotel also offers a state-of-the-art recreation centre/health club, fully equipped business centre, ground level car parking and limousine services.
Tourism sector looking bleak in future, Westin must be targeting corporate guests as its main target audience. Radisson already creating a niche in the hospitality/hotel industry, it is to be seen how Westin positions itself in short and long term. Also, the report does not mention anything about its room rates or how many jobs it has created for local Bangladeshis.
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